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February 2020

Get more clients with corporate videos

By | Marketing & Advertising | No Comments

In this competitive world, companies are constantly trying to increase their market share and get more clients so that they can stay in the business. The race with your competitor is always on and firms are in constant search of ways to gain an edge over another so that they can increase their sales and ultimately, their profits. Advertising has been something that people have used since a long time to promote their goods or services with medias such as the newspaper, magazines and television ads. But with recent developments, firms must also learn to go with the latest trends so that they can capture the interest of the latest audiences and keep the interest of the old ones as well. Video marketing is one such development that has taken place and refers to using videos to convey a message to your audience or to showcase your works. The main reason why this form of marketing is so effective, whether it is a brand video or a corporate video based in Gold Coast is that is it much easier for the audience to watch a video and process it as compared to reading an equally long paragraph. As it is an age of internet and fast processing, people also want something that captures their interest in a short space of time. You can increase search engine optimization by including video content and if people are watching your videos then search engines will also take notice and increase your ranking. You will also find that people will not be limited to viewing a single video but as related videos come up on their feed, they may scroll down and watch them as well which increases the traffic to your website or social media page and helps increase the reach of your company. Using film production companies, may companies put in a lot of effort into making their videos engaging and something that the audience can identify with. By using professional film production companies to make short films even, you are able to help catch the interest of the people especially the newer generations that spend majority of their time on the internet and social media. 

Corporate videos are one type of videos that are used by corporation to communicate internally within the system as well as with their clients. They differ from traditional videos in the sense that they have a targeted audience, for example a video showcasing financial results may be made for the stakeholders. There are many different types of corporate videos such as promotional ones that are used to highlight an initiative or a product or a service and help make the people aware of what they are offering. They are used at events such as product launches and may be displayed at company booths at various exhibitions. Training videos are used to help new hires get onboard with how the system work or for safety training. This is beneficial as the video only has to be made once and can be shown multiple times to different groups resulting in a lower cost as compared to training in person. There are also internal communication videos that help relay information within the company such as announcing financial results or making employees aware of any changes that may be taking place as well.  

Corporate videos are a great help in turning people that are considering becoming your clients into confirmed clients. You will generate more traffic on your page which will help increase sales and attract more clients; even those that you had not anticipated. But in order to achieve all this, you need to have video content that is not only engaging and compels the audience but also one that is professional and does not distract the client because of its glitches. This is where film production companies in Gold Coast can help you create videos that will have a unique idea behind them as these are professional that keep up with the latest trends and know what idea to pitch to the audiences that will pique their interest. These companies have all the knowledge and equipment to make a video look amazing from the high quality cameras to the direction; and had you been doing it on your own, you would not only waste time but the cost would also be more as you would be unaware of what you are doing.