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Marketing Services

Traditional Marketing Vs. Digital Marketing: Merchandising Stays For Longer! 

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Communication plays a very vital role in bringing people closer, its deficit or lack of effectiveness could lead to turning your friends into foes. Friends fall apart because they get busy elsewhere and stop communicating with one other as a downside of it. Same is the case with brands. In fact, people are brands, trying to preserve and protect their self-image all the time while a brand is an identity, it could be a person, a product, a service, a cause or anything. A brand’s health deteriorates when it could not communicate its message across out-loud while at the same time, having people to understand it, as it is, by being attentive.     

Nowadays, there’s an unmatchable surge in digital marketing. Everyone’s doing it while ignoring the traditional modes of advertising or keeping them to the minimum, including myself. While the truth of the matter is, brands have been finding it difficult to break through the widespread digital clutter, despite the increase in digital exposure and attention deficit of traditional advertising to maintain their brand identity. What To Do to Stand-out? How To Make us Heard? These are the major questions popping out at any brand campaigns’ brainstorming routine. 

‘Out of mind, out of sight’ is the main game in marketing. While the brand recall of digital and traditional media is lower, the promotional items take away the major chunk of it in the race of creating brand awareness. People keep promotional products for over 8 months with them as per the survey report by Advertising Speciality Institute; also, 85% of consumers said they were more likely to remember the advertiser if they were emblazoned on a promotional product. That means your advertisement is sitting in front of someone longer than a simple PPC ad or pop-up on a website.  

Why Promotional Items Work For Brands? 

There are 2 ways in which promotional merchandise Australia works better than the digital: 1) it creates a stronger bond between the company and the customer; therefore, has a better recall than digital. Research supports this, with a recent neuroscience study suggesting our brains are more receptive to the physical material as it “has a meaning, and a place. It is better connected to memory because it engages with its spatial memory networks.” 

2) It lasts longer than the digital advertisement, at least for 8 months approximately as per the ASI. While reach over the lifetime varies greatly.  

However, the branded promotional item should have a value and reusability feature for the recipient else you will lose out on its default benefits. Seamless Marketing Matters has been working minutely on these factors for the merchandising purpose in Australia by making brands aware about the ways promotional items should be used among stakeholders to create a holistic and integrated brand awareness.  

Use of Promotional Items To Create Integrated Brand Awareness 

There are 5 ways to use branded merchandising for instant and stronger brand recall and awareness: 

Start With the Employees 

Employees are the most genuine ambassadors for a brand. Therefore, they are the ones who should get the promotional merchandise firstly, for instance, a shirt. People interacting with employees would ask them about the services if they have a vague recall or visible reminder of where they work. 

Customers Love Freebies 

Get the promotional merchandise into the hands of customers as everyone loves freebies. It could be anything simple: a football, a tote bag, a clock or USB, to name a few. This does 2 things: a) recipients become great advocates of your products and services, b) they remain loyal to the brand for a long time. So, do not target customers coming into your physical premises only but also target them via social media as well. This works wonders! 

Incentive to Sales Team 

Whenever sales team achieves a target, it is best to give them a branded incentive. For instance, a branded car, or a bike or a jacket or anything valuable which could be branded. This would not only motivate them to work harder but also, they will promote and pitch the brand by using those incentive items.  

Potential Customers via Sponsorship 

A brand message should not stay restricted to employees or current customers only rather it should reach out to the potential buyers as well. So whenever you sponsor an event or do a PR, make sure your promotional merchandise Sydney finds its way into the hands of the prospects.  

Trade Fair – First Impression Matters! 

A brand gains great international recognition and exposure through trade fairs. While participating in one, make sure you have the relevant branded promotional item to create the first impact on the attendees i.e. a pen, or tote bag, or product sample etc.  

If you are on a lookout for a merchandising vendor? Then Seamless Marketing Matters works hand-in-hand with brands in creating the right branded promotional items for a successful campaign. Gone are the days to utilise tried and tested methods for brand promotions. Now everyone needs an effective marketing tool and a worthwhile investment which can only happen when the brand and merchandising vendor work cohesively.   

Online Reviews Being Trusted And Appreciated As Much As Personal Referrals

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The importance of online reviews is on the rise. In fact, consumers these days lookout for reviews online and finally after evaluating, they go ahead making the decision to purchase a product or not to.

Local Consumer Review Survey

People do hunt for online reviews and how well a website fares, when it comes to making the final purchase decision. The chief objective of this type of a survey is to understand how online reviews eventually persuade the attitude of customers when it comes to gauging local businesses.  They also help us understand, how they influence local business services and their SEO search approaches.

The chief findings can be received through this survey

  • 88% goes through reviews as this helps them to understand the kind of quality the local business generates (vs. 85% in 2013).
  • We also got to know that 39% of customers do browse through reviews frequently.
  • However, only 12% of consumers so not go through reviews.

Analysis:

Approximately, 10% of customers do go through online reviews. This helps them to understand the kind of quality the local business provides to the consumers. But, about 39% of them do go through the reviews on regular basis. As per the trend, we understand the fact that more and more people are relying on online reviews, as years pass by. This determines the need for local businesses to help people know more about them through honest and genuine reviews. They have to ensure that they get active, when it comes to managing their online reputation.

85% of consumers can state that they go through at least 10 reviews

The chief findings received through this survey

  • 67 % of the customers stated that they do read up to 6 reviews
  • 85% of the customers state that they do read about 10 reviews
  • While about 7 % of the customers do read more than twenty reviews.

Analysis:

Around eighty five percent of the customers feel convinced and assured, once they go through ten reviews about the local business company. But the number of customers is on the rise that does not mind reading up to twenty reviews. This clearly reveals that they do have an attachment to online review forum and sites. However, will this be enough when it comes to highlighting trust issues? In general, customers feel that they can only evaluate and come to a proper decision, after they have read more positive reviews rather than the negatives about a local business.

72% of customers can state that the more the reviews are positive, the more they feel like trusting the local business

The chief findings received through this survey

  • 72% of customers feel the more positive the reviews are the more trusted the company would be.
  • 10% of consumers however, do not pay much attention to reviews posted online

Analysis:

Approximately 7 out of 10 customers do get motivated and satisfied with positive reviews about a company. These highlights simply reveal how important online reviews can be for local businesses. The company needs to heed attention towards reputation management. This is something which they can simply not ignore. In fact, it may be a chief reason which may affect their revenue directly.

How To Improve Your Website’s Visibility For Online Searches

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In the modern world where technology is king a website can generate as much, if not more, revenue than a physical storefront. Of course, for customers to buy the services or products that you are offering, they must first be aware of your existence. Most individuals start their search for a certain good or service by using a search engine. Typically, these people tend to stay within the first page of the results, rendering all of the other businesses virtually invisible. Fortunately such a fate can be avoided. The tactics below will help you to garner the attention that your website requires:

Find the Right Keywords and Use Them

When looking for a particular item, people tend to use some keywords other than most. These are a string of words, placed in a certain order. Keywords are incredibly valuable as they allow you to know how people are looking for things on search engines. In turn, this lets you use these specific words on your website, making it more relevant to your consumers. Since search engines place the most relevant sites higher up on their results page, you stand a better chance of website being viewed.

Utilize Pay-per-click Advertising

This form of advertising is also known as PPC advertising. This is essentially an agreement that is struck up between a website and the search engine that it wishes to be featured on. A business can bid for a position on the ad list of a search engine, with the winner getting the top spot. This advertisement is activated when someone types in specific keywords. Then, on the result page, the website is placed at the top of the page, well above all of the other results. The most popular type of PPC advertising involves Google Adwords. What makes this form of visibility so powerful is that it has been proven to work. The websites featured in this position have consistently received more attention.

Get Backlinks to Establish Authenticity

Search engines, like Google, have several methods of establishing whether your site is genuine and relevant. One of the ways that this is done is by considering the number of links that lead back to your site. For such a technique to work in your favour, the sites where your links are posted should be held in high regard by the search engine. The more well-established the site where your links are, the better chance you have of moving further up the results page.

Create Relevant and Updated Content

There are numerous search engine operations that cannot be purchased. For instance What is SEO, when they first rate websites, it is done solely based on the content and its relevance to certain keywords. This is why it is important to create content that actually relates to what customers may be looking for. Even before PPC advertising can be used, this will help you to gain an edge over the competition. Of course, good content alone is not enough. You will also need to update your site on a regular basis. All of these changes are being noted and placed in the search engine index.

There are several ways to make your website more noticeable by Social Media Marketing. It is best to use all of the above techniques alongside one another to improve the chances of being placed higher on a search engine list.