Marketing Services

Online Reviews Being Trusted And Appreciated As Much As Personal Referrals

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The importance of online reviews is on the rise. In fact, consumers these days lookout for reviews online and finally after evaluating, they go ahead making the decision to purchase a product or not to.

Local Consumer Review Survey

People do hunt for online reviews and how well a website fares, when it comes to making the final purchase decision. The chief objective of this type of a survey is to understand how online reviews eventually persuade the attitude of customers when it comes to gauging local businesses.  They also help us understand, how they influence local business services and their SEO search approaches.

The chief findings can be received through this survey

  • 88% goes through reviews as this helps them to understand the kind of quality the local business generates (vs. 85% in 2013).
  • We also got to know that 39% of customers do browse through reviews frequently.
  • However, only 12% of consumers so not go through reviews.


Approximately, 10% of customers do go through online reviews. This helps them to understand the kind of quality the local business provides to the consumers. But, about 39% of them do go through the reviews on regular basis. As per the trend, we understand the fact that more and more people are relying on online reviews, as years pass by. This determines the need for local businesses to help people know more about them through honest and genuine reviews. They have to ensure that they get active, when it comes to managing their online reputation.

85% of consumers can state that they go through at least 10 reviews

The chief findings received through this survey

  • 67 % of the customers stated that they do read up to 6 reviews
  • 85% of the customers state that they do read about 10 reviews
  • While about 7 % of the customers do read more than twenty reviews.


Around eighty five percent of the customers feel convinced and assured, once they go through ten reviews about the local business company. But the number of customers is on the rise that does not mind reading up to twenty reviews. This clearly reveals that they do have an attachment to online review forum and sites. However, will this be enough when it comes to highlighting trust issues? In general, customers feel that they can only evaluate and come to a proper decision, after they have read more positive reviews rather than the negatives about a local business.

72% of customers can state that the more the reviews are positive, the more they feel like trusting the local business

The chief findings received through this survey

  • 72% of customers feel the more positive the reviews are the more trusted the company would be.
  • 10% of consumers however, do not pay much attention to reviews posted online


Approximately 7 out of 10 customers do get motivated and satisfied with positive reviews about a company. These highlights simply reveal how important online reviews can be for local businesses. The company needs to heed attention towards reputation management. This is something which they can simply not ignore. In fact, it may be a chief reason which may affect their revenue directly.

How To Improve Your Website’s Visibility For Online Searches

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In the modern world where technology is king a website can generate as much, if not more, revenue than a physical storefront. Of course, for customers to buy the services or products that you are offering, they must first be aware of your existence. Most individuals start their search for a certain good or service by using a search engine. Typically, these people tend to stay within the first page of the results, rendering all of the other businesses virtually invisible. Fortunately such a fate can be avoided. The tactics below will help you to garner the attention that your website requires:

Find the Right Keywords and Use Them

When looking for a particular item, people tend to use some keywords other than most. These are a string of words, placed in a certain order. Keywords are incredibly valuable as they allow you to know how people are looking for things on search engines. In turn, this lets you use these specific words on your website, making it more relevant to your consumers. Since search engines place the most relevant sites higher up on their results page, you stand a better chance of website being viewed.

Utilize Pay-per-click Advertising

This form of advertising is also known as PPC advertising. This is essentially an agreement that is struck up between a website and the search engine that it wishes to be featured on. A business can bid for a position on the ad list of a search engine, with the winner getting the top spot. This advertisement is activated when someone types in specific keywords. Then, on the result page, the website is placed at the top of the page, well above all of the other results. The most popular type of PPC advertising involves Google Adwords. What makes this form of visibility so powerful is that it has been proven to work. The websites featured in this position have consistently received more attention.

Get Backlinks to Establish Authenticity

Search engines, like Google, have several methods of establishing whether your site is genuine and relevant. One of the ways that this is done is by considering the number of links that lead back to your site. For such a technique to work in your favour, the sites where your links are posted should be held in high regard by the search engine. The more well-established the site where your links are, the better chance you have of moving further up the results page.

Create Relevant and Updated Content

There are numerous search engine operations that cannot be purchased. For instance What is SEO, when they first rate websites, it is done solely based on the content and its relevance to certain keywords. This is why it is important to create content that actually relates to what customers may be looking for. Even before PPC advertising can be used, this will help you to gain an edge over the competition. Of course, good content alone is not enough. You will also need to update your site on a regular basis. All of these changes are being noted and placed in the search engine index.

There are several ways to make your website more noticeable by Social Media Marketing. It is best to use all of the above techniques alongside one another to improve the chances of being placed higher on a search engine list.