Does Packaging Matter

By September 21, 2018Business Services

What is the first thing you notice when you walk down the aisle of goods in a superstore? How do you really judge a product when you spontaneously decide to buy something? Is it the brand’s identity, the salesperson or your gut? Well, you end up making your decision in a mere 5-7 seconds you are in the store and most of the times it is because of the packaging of that product. On an average trip to the market, the consumer comes across thousands of goods all vying for their attention. Packaging helps protect the product from weather damage, the damage that may occur while handling it and also keeps it fresh in cases that it is an edible good. There is a reason why you need to spend a considerable amount of money on getting the perfect packaging designed for your product, so it can stand out among other products as it can be the difference between a sale or no sale. Thus, the packaging is as important as the product itself as it acts as a crucial marketing and communication tool for your business. 

Here are three factors that emphasis on why packaging matters to you and your product: 

Differentiates Your Brand from Others 

The market has been flooded with hundreds and thousands of products with all of them competing for the consumer’s attention. In the end, when you are staring at the aisle of different goods, the decision you make is largely based on the packaging of the good. In order to succeed, the packaging you use has to stand out and look unique from that of your competitors. For example, the use of clear packaging to package electronic products is widely used by modern tech companies so that your product stands out among others and consumers are able to make an informed decision more easily as they can get a good look at the product itself. 

Packaging Color Sways Consumer Purchase Habits 

According to studies in psychology, colours play a huge role in determining human behaviour. Thus, the consumer reacts to colours in different ways, so choosing the colours to use on your packaging is a subject of great importance. For instance, merchandise with white packaging conveys simplicity, safety and purity. Colour specialists cite that the more you add colours to a product’s package, the less elusive the product is to the consumer. different colours, like blue, convey many alternative meanings. a light-weight sky blue colour is taken into account a lot of playful and happy, whereas a dark navy is perceived as much more professional. Worldwide, blue is that the most likeable colour, however, that doesn’t mean you must mechanically opt for the likeable colour. It’s vital to check your target demographic before preferring a colour scheme for your merchandise casing. 

Product Packaging Is a Marketing Tool 

Your product’s packaging can often be a useful promoting tool through in-store advertising. Branded merchandise is more easily recognised, thus planning to package along with your brand logo on front and centre helps customers bear in mind your product next time they’re looking for the specific that your company offers. So, it must be kept in mind what message does the packaging convey about the company to the consumer. 

HLP Klearfold offers some of the best custom product packaging services by helping you visualise the most appropriate designs that suit you and your product. They aim to provide high quality packaging solutions while using the materials that better for you, your product and the environment. They provide their services to clients globally and are acclaimed as the world’s largest producer of innovative and environmentally friendly packaging. The packaging they provide for your product is compact and made from see through the plastic as they believe that it is the best way to showcase your product.  

HLP Klearfold strives to provide you with the highest quality of packaging for your product and make sure everything is up to your specifications. They are passionate about satisfying your needs and have support teams that are there to answer your queries, for all 24 hours of the day. Providing quotations in 24 hours and full colour samples within a week, they believe in working efficiently so that you have one less thing to worry about. So, head over to their web page and get some custom product packaging designed for your good so it stands out in the market.