Online Reviews Being Trusted And Appreciated As Much As Personal Referrals

By September 11, 2017Marketing Services

The importance of online reviews is on the rise. In fact, consumers these days lookout for reviews online and finally after evaluating, they go ahead making the decision to purchase a product or not to.

Local Consumer Review Survey

People do hunt for online reviews and how well a website fares, when it comes to making the final purchase decision. The chief objective of this type of a survey is to understand how online reviews eventually persuade the attitude of customers when it comes to gauging local businesses.  They also help us understand, how they influence local business services and their SEO search approaches.

The chief findings can be received through this survey

  • 88% goes through reviews as this helps them to understand the kind of quality the local business generates (vs. 85% in 2013).
  • We also got to know that 39% of customers do browse through reviews frequently.
  • However, only 12% of consumers so not go through reviews.


Approximately, 10% of customers do go through online reviews. This helps them to understand the kind of quality the local business provides to the consumers. But, about 39% of them do go through the reviews on regular basis. As per the trend, we understand the fact that more and more people are relying on online reviews, as years pass by. This determines the need for local businesses to help people know more about them through honest and genuine reviews. They have to ensure that they get active, when it comes to managing their online reputation.

85% of consumers can state that they go through at least 10 reviews

The chief findings received through this survey

  • 67 % of the customers stated that they do read up to 6 reviews
  • 85% of the customers state that they do read about 10 reviews
  • While about 7 % of the customers do read more than twenty reviews.


Around eighty five percent of the customers feel convinced and assured, once they go through ten reviews about the local business company. But the number of customers is on the rise that does not mind reading up to twenty reviews. This clearly reveals that they do have an attachment to online review forum and sites. However, will this be enough when it comes to highlighting trust issues? In general, customers feel that they can only evaluate and come to a proper decision, after they have read more positive reviews rather than the negatives about a local business.

72% of customers can state that the more the reviews are positive, the more they feel like trusting the local business

The chief findings received through this survey

  • 72% of customers feel the more positive the reviews are the more trusted the company would be.
  • 10% of consumers however, do not pay much attention to reviews posted online


Approximately 7 out of 10 customers do get motivated and satisfied with positive reviews about a company. These highlights simply reveal how important online reviews can be for local businesses. The company needs to heed attention towards reputation management. This is something which they can simply not ignore. In fact, it may be a chief reason which may affect their revenue directly.